Mattel Explores Toy-to-Screen Pipeline with Hot Wheels Movie and More: What’s Next After Barbie’s Success?

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Barbie's Success Paves the Path for Hot Wheels

Mattel is actively working on multiple movie adaptations.

It is widely known that Barbie has achieved remarkable success, generating more than $1 billion in box office revenue. However, the question remains: What is the next step for Mattel?

Producers in Hollywood are expressing concern over the success of the Barbie film, as they fear that the industry is drawing the wrong conclusions from its popularity. One experienced producer in the realm of adapting toys into movies humorously commented, "Perhaps Hollywood is intelligent enough, which is quite amusing to say, but if anyone believes that the success of the Barbie movie solely stems from it being based on a toy, they are learning the wrong lesson."

If the idea of the 'toy-to-screen' trend makes you uncomfortable, you're not the only one. Regrettably, it seems like Hollywood, particularly Mattel, is embracing this concept in the upcoming years, beginning with Hot Wheels.

For quite some time now, there have been plans to make a movie based on the popular toy cars, Hot Wheels. The film is set to be produced by J.J. Abrams, who aims to create an "emotional and realistic" depiction of these flashy cars that are usually associated with children.

Mattel, the toy company, is planning to expand its presence in Hollywood with several upcoming movie projects. While the script for the Hot Wheels movie is yet to be finalized, it is expected to be a major focus for Mattel. Additionally, Mattel is also working on movies based on popular toys such as Uno and View Master. Lena Dunham is involved in the development of a Polly Pocket movie, while Vin Diesel is set to star in a film adaptation of Rock Em Sock Em Robots. Furthermore, there are plans for a Wishbone movie and a film based on Matchbox cars.

According to industry insiders, the Mattel Cinematic Universe may not achieve the same level of success that executives are hoping for.

According to sources, it has been recognized that not all toys have the same level of appeal. One producer, who wishes to remain anonymous, raises the important question: What makes Hot Wheels stand out? How can Mattel replicate the success they achieved with Barbie and create another successful toy-to-screen movie?

During the second-quarter earnings report of Warner Bros. Discovery, CEO David Zaslav mentioned that a movie, which is expected to greatly increase earnings in the third quarter, will be released. However, due to the ongoing strikes by the Writers Guild of America (WGA) and the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA), it is uncertain when a sequel to Barbie will be made. As a result, Mattel, the toy company, will explore other toys for creative inspiration. Whether these toys will have the same impact as Barbie is yet to be seen, but Mattel is determined to give it a try.

Xgamingserver's review of Barbie gave it a rating of 9 out of 10 and praised it as a brilliant portrayal of femininity and the challenges of striving for perfection. This visually stunning film features impeccable production design, excellent casting choices, and a strong admiration for the iconic character of Barbie. Don't forget to dress in your most vibrant pink attire when watching this movie, but be prepared to have some tissues handy as well.

Interested in learning more about Barbie? Discover how the popularity of Barbie and Ken baby names has surged since the movie's premiere, and also explore Margot Robbie's thoughts on the cultural importance of this iconic doll.

Ryan Leston is a critic and journalist in the entertainment industry who contributes to IGN. He can be followed on Twitter.


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